I/We/You: audience labels

In the ‘about us’ section of the organisation page, lead with ‘we’ – it will be very obvious who the ‘we’ is on this page.
If it is clear who 'we' are, use that.
However, it’s not obvious who ‘we’ is in all content. For example, in a publication users might enter the content in the middle of a page. They could arrive at an H2 heading from the navigation bar, or skim read from the top until they find the section they want.
Using ‘we’ is fine, as long as you’re making it clear as much as possible who the ‘we’ is.
Do not assume the audience will know.
Each time you use ‘we’, make sure you’ve already used the full name of the organisation in that specific section.

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