CTA and buttons

Recommendations

Calls to action in text should be active.

Button text should:

  • have 2-4 words
  • be active
  • be specific: 'get started' is too vague and misleads users
  • reflect the destination content

Usability evidence

Midas Media
https://midasmedia.co.uk/call-to-action-buttons/|

NN Group
https://www.nngroup.com/articles/get-started/

'Don't Make Me Think' by Steve Krug
http://sensible.com

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