Ampersands

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Recommendations

Use the word 'and' instead of the ampersand sign, '&', unless it is an academic reference, a company’s name as it appears on the Companies House register or when referring to a logo image, for example M&S.

Usability evidence

GOV.UK Style Guide A to Z
https://www.gov.uk/guidance/style-guide/a-to-z-of-gov-uk-style

"What is preferred to use in alt text “&” or “&” for screenreader users?", 2010
https://stackoverflow.com/questions/2598856/what-is-prefered-to-use-in-alt-text-or-amp-for-screenreader-users

'What Character Was Removed From The Alphabet?' 2011
https://www.dictionary.com/e/ampersand/

'Why Don’t Screen Readers Always Read What’s on the Screen? Part 1: Punctuation and Typographic Symbols', 2014 https://www.deque.com/blog/dont-screen-readers-read-whats-screen-part-1-punctuation-typographic-symbols/

Etymonline entry on ampersand, 2017
https://www.etymonline.com/word/ampersand

'Punctuation & Grammar: Bridging the Gap Between UX and Copywriting' 2017
https://sympli.io/blog/2017/06/14/punctuation-grammar-bridging-the-gap-between-ux-and-copywriting/

'Analyzing the Ampersand: When to use “and” versus “&” in UX writing.' 2018
https://medium.com/bpxl-craft/analyzing-the-ampersand-d0dc0daf81f3

Oxford English Dictionary
Needs subscription
http://www.oed.com/view/Entry/6610#eid5001959

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